Yves Behar

The Modern Ball, SFMOMA 2012 | SFLUXE

The Modern Ball, SFMOMA 2012

The San Francisco Museum of Modern Art transformed into a multivenue art party this season for its premier fundraising gala, the Modern Ball.

Fortune's 40 Hottest Stars Celebrated at Zynga in San Francisco | SFLUXE 2

Fortune’s 40 Hottest Stars Celebrated at Zynga in San Francisco

The new Zynga headquarters in San Francisco recently opened its doors for Fortune Magazine to celebrate the 2011 Fortune 40 Under 40 list, which highlights business’s hottest rising stars under 40 years of age.

Zem Joaquin's Web 1.0 Birthday! | SFLUXE

Zem Joaquin’s Web 1.0 Birthday!

Zem Joaquin celebrated her birthday with a web 1.0-themed birthday party that brought out all her tech friends for some old-school fun circa 1999.

The 2010 X-PRIZE Benefit | SFLUXE 19

The 2010 X-PRIZE Benefit

The X PRIZE Foundation hosted a Who’s Who of international leaders, entrepreneurs, philanthropists and celebrities at Lucasfilm’s Letterman Digital Arts Center for an extraordinary evening of entertainment, intelligence and vision.

Black Fleece Comes to San Francisco | SFLUXE 2

Black Fleece Comes to San Francisco

Brooks Brothers celebrated the opening of its beautiful new Black Fleece store on Fillmore Street with a dinner honoring Jennifer Siebel Newsom.

DIFFA's Dining by Design | SFLUXE

DIFFA’s Dining by Design

San Francisco’s most highly anticipated high-design charitable event DIFFA’s Dining by Design never ceases to delight guests, while raising money for a very important cause.

William Getty, Vanessa Getty and Peter Getty

Chanel Boutique Reopens in San Francisco

Chanel, following a stunning renovation by Peter Marino, reopens in San Francisco’s Maiden Lane.

Gucci and Tosca welcome Gena Rowlands | SFLUXE

Gucci and Tosca welcome Gena Rowlands

Tosca’s Cafe in North Beach was all abuzz recently when local film buffs gathered to celebrate the restored John Cassavetes film, A Woman Under the Influence, sponsored by Gucci.

Paul Smith Opening | SFLUXE

Paul Smith Opening

This month’s opening of the Paul Smith shop at 50 Geary Street has been an extraordinary success. Every time we visit, we’re impressed by how many shoppers are inside.