Wilkes Bashford’s Glamorous New Look

BY Damion Matthews - December 30, 2012


The New Wilkes

We love the glamorous new renovation of Wilkes Bashford’s San Francisco store (375 Sutter St.), which was recently unveiled with a festive grand opening celebration that showcased all seven floors of the new townhouse-inspired design.

During the festive grand fete, fall and resort clothing from Italy’s top designers were revealed with the finest Italian wines and gourmet bites, while SF Jazz will provided a different style of music on every floor.

“Our design team has paid meticulous attention to every detail on every floor, turning our flagship San Francisco store into a metaphorical ‘townhouse,'” said Jack Mitchell, CEO of The Mitchell Family of Stores, which acquired Wilkes Bashford in 2009.

wilkes bashford

Gensler, the architecture, design, planning and consulting firm, created the new store design. Jack Mitchell described the new interior as “an exciting new environment not only for perusing our fashionable selection of women’s and men’s clothing, but also for trying on garments in our new, expansive fitting rooms, socializing with shopping companions on our penthouse level, or consulting with our trusted sales associates.”

Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Jack Mitchell and Bill Mitchell

“I’ve worked with the Mitchells for over a decade and their integrity and passion towards their clients sets an example for our entire industry,” said internationally-acclaimed designer Brunello Cucinelli “Their commitment to restore the historic Wilkes Bashford townhouse is a testament to their vision for the future of the company. It is sure to become an instant San Francisco landmark.”

Matthew Goldman, Willie Brown, Jason Goldman

Matthew Goldman, Willie Brown, Jason Goldman
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Wilkes Bashford with Tatiana Sorokko and Charlotte Shultz

Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Mayor Ed Lee, Wilkes Bashford – Tyler Mitchell, Commissioner Karl Hasz, Seth Richart

Kevin Chessen, Brian Wilsey, Jeff Oster

Kevin Chessen, Brian Wilsey, Jeff Oster
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Ann Moller Caen, Charlotte Schultz – Bill Down, Lisa Goldman, Zach Blumenfeld

Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Alan Malouf, Beth Townsend – Joel Goodrich

Charlene Court, Maya Alex, Jordan Deschamp-Braly, Alex Skillman, Ashley Giesler

Charlene Court, Maya Alex, Jordan Deschamp-Braly, Alex Skillman, Ashley Giesler
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Will Harbin, Stephanie Southerland – Stephanie Mitchell, Tyler Mitchell

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Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Claudia Ross, Laura Summers – Mina Yazdi, Olya Dzilikhova

Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Jenny Georges, Deb Alvord – Lisa Alexander, Sara Deseran

Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Maya Alex, Jordan Deschamp-Braly – Sonya Molodetskaya, Jessica Hon

Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Stephanie Mitchell, Alyson Harrington – Jane Mudge, Shannon Cronan

Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Kimberly Miller, Lisa Oberwager, Claudia Ross – Liza Cannata, Ali Turner, Stephanie Mitchell

Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Isabella Brown, Michael Brown – Dennis Phelps, Cara Cutter

A Time to Dazzle
Nina Kirilova, Wilkes Bashford, AnnaLia Biagi

Shortly after the opening party, Wilkes Bashford hosted another festive event for longtime friends and customers such as Kamala Harris, Paul Pelosi, Joy Bianchi and OJ Shansby, to celebrate their newly expanded jewelry collection.

Designers Adam Heyman from Oscar Heyman and Paul Morelli made a rare public appearance for the special occasion, with a portion of the evening’s sales benefiting PAW (Pets Are Wonderful).

Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Kamala Harris, Paul Pelosi – Jack Mitchell, Joy Bianchi

Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Joe Pacetti, Joy Bianchi, Mark Calvano – Tanya Powell, Minal Jethmal, Jorge Maumer

Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Farah Makras, Victor Makras – Judy Guggenhime, O.J. Shansby

Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Cristina Tugino, Heidi Pettit – Brent Johnson, Mary Johnson

Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!
Wilkes Bashford's Glamorous New Look, Take a look inside Wilkes Bashford's glamorous new interior at their landmark San Francisco store. It's one of the most chic stores on the West Coast!

Christine Robbins, Sandy Ross – Nina Kirilova, AnnaLia Biagi