Wilkes Bashford’s Glamorous New Look

The New Wilkes

We love the glamorous new renovation of Wilkes Bashford’s San Francisco store (375 Sutter St.), which was recently unveiled with a festive grand opening celebration that showcased all seven floors of the new townhouse-inspired design.

During the festive grand fete, fall and resort clothing from Italy’s top designers were revealed with the finest Italian wines and gourmet bites, while SF Jazz will provided a different style of music on every floor.

“Our design team has paid meticulous attention to every detail on every floor, turning our flagship San Francisco store into a metaphorical ‘townhouse,'” said Jack Mitchell, CEO of The Mitchell Family of Stores, which acquired Wilkes Bashford in 2009.

wilkes bashford

Gensler, the architecture, design, planning and consulting firm, created the new store design. Jack Mitchell described the new interior as “an exciting new environment not only for perusing our fashionable selection of women’s and men’s clothing, but also for trying on garments in our new, expansive fitting rooms, socializing with shopping companions on our penthouse level, or consulting with our trusted sales associates.”

Jack Mitchell and Bill Mitchell

“I’ve worked with the Mitchells for over a decade and their integrity and passion towards their clients sets an example for our entire industry,” said internationally-acclaimed designer Brunello Cucinelli “Their commitment to restore the historic Wilkes Bashford townhouse is a testament to their vision for the future of the company. It is sure to become an instant San Francisco landmark.”

Matthew Goldman, Willie Brown, Jason Goldman

Matthew Goldman, Willie Brown, Jason Goldman

Wilkes Bashford with Tatiana Sorokko and Charlotte Shultz

Mayor Ed Lee, Wilkes Bashford – Tyler Mitchell, Commissioner Karl Hasz, Seth Richart

Kevin Chessen, Brian Wilsey, Jeff Oster

Kevin Chessen, Brian Wilsey, Jeff Oster

Ann Moller Caen, Charlotte Schultz – Bill Down, Lisa Goldman, Zach Blumenfeld

Alan Malouf, Beth Townsend – Joel Goodrich

Charlene Court, Maya Alex, Jordan Deschamp-Braly, Alex Skillman, Ashley Giesler

Charlene Court, Maya Alex, Jordan Deschamp-Braly, Alex Skillman, Ashley Giesler

Will Harbin, Stephanie Southerland – Stephanie Mitchell, Tyler Mitchell

Claudia Ross, Laura Summers – Mina Yazdi, Olya Dzilikhova

Jenny Georges, Deb Alvord – Lisa Alexander, Sara Deseran

Maya Alex, Jordan Deschamp-Braly – Sonya Molodetskaya, Jessica Hon

Stephanie Mitchell, Alyson Harrington – Jane Mudge, Shannon Cronan

Kimberly Miller, Lisa Oberwager, Claudia Ross – Liza Cannata, Ali Turner, Stephanie Mitchell

Isabella Brown, Michael Brown – Dennis Phelps, Cara Cutter

A Time to Dazzle
Nina Kirilova, Wilkes Bashford, AnnaLia Biagi

Shortly after the opening party, Wilkes Bashford hosted another festive event for longtime friends and customers such as Kamala Harris, Paul Pelosi, Joy Bianchi and OJ Shansby, to celebrate their newly expanded jewelry collection.

Designers Adam Heyman from Oscar Heyman and Paul Morelli made a rare public appearance for the special occasion, with a portion of the evening’s sales benefiting PAW (Pets Are Wonderful).

Kamala Harris, Paul Pelosi – Jack Mitchell, Joy Bianchi

Joe Pacetti, Joy Bianchi, Mark Calvano – Tanya Powell, Minal Jethmal, Jorge Maumer

Farah Makras, Victor Makras – Judy Guggenhime, O.J. Shansby

Cristina Tugino, Heidi Pettit – Brent Johnson, Mary Johnson

Christine Robbins, Sandy Ross – Nina Kirilova, AnnaLia Biagi