Vanity Fair has released its 2007 list of the 100 people they rank as leaders of “The New Establishment.” No big surprises on the list, which is really quite a silly thing anyway. I mean, what does it mean to say that in 2006 Steve Jobs was number three on the list, with Sergey Brin and Larry Page number two — whereas this year, Jobs is two and Brin & Page are three? Does anybody take this seriously?
And like there needs to be a list to tell us that Rupert Murdoch, Steve Jobs, Oprah Winfrey and Bill Gates have a lot of money and power? I think we really really really know that by now.
How about a list of the 100 most ethical people or the 100 smartest, or even the 100 bitchiest? Give us something to sink our teeth into! Give us back the Vanity Fair of the Tina Brown era. With the high-saturation sexuality of its Helmut Newton covers, and risky coverage of politics, crime and wealth, Vanity Fair in the ’80s was great sizzling fun. If Tina were still in charge, she would have Terry Richardson photograph Sergey tied to a bed as Anne whipped him with a string of pearls. You know you’d pay to see that.
Good heavens, Vanity Fair without bondage might as well be Us Weekly. Right now, it’s just a banal overstuffed brochure full of corporate PR.