Time flies, and sometimes it lingers or even stands still. We wait for it to come, or to pass, but mostly, time is a big, drab hassle.
For some, however, time sparkles.
This occurred to me recently as I gazed at the magnificent new diamond-bordered Tiffany CT60 Watch at a cocktail party hosted by IfOnly.com founder Trevor Traina at his and Alexis Traina’s beautiful house in San Francisco. How special each moment can be when the minutes sparkle like diamonds!
The new watch collection, meticulously crafted in Switzerland, is inspired by a Tiffany & Co. 14k gold watch given to U.S. President Franklin D. Roosevelt in 1945, which Roosevelt wore to the Malta and Yalta Conferences. I’m just crazy for the 1940s font used in the lettering.
My favorite in the collection is a three-hand stainless steel design circled by 60 diamonds.
The stainless steel links and white soleil dial, with subtle accents of gold, seem to me a striking example of modern elegance, rooted in a tradition of quality craftsmanship but with a clean, 21st century aesthetic.
Also beautiful is an 18 karat rose gold calendar watch with a 42-hour power reserve, shock-absorption system and sapphire crystal display back. It’s created in a limited edition of 60, each numbered on the case back.
“We invented the ‘New York Minute,'” said Tiffany representative Federico Sandino, at the Traina party, explaining that “in 1853 Charles Lewis Tiffany put a clock on top of the store, like all our stores do now, but back then public clocks were not a commonplace. Everyone in New York City would come down and set their time to the Tiffany clock.”
Sandino and his team guided guests through the new collection, pointing out some of the time-honored Swiss watchmaking techniques used in the pieces, such as the Côtes de Genève, Colimaçon and Perlage finishing, and numerals made of either silver or gold poudré, creating a quite wonderful texture.
The Tiffany CT60 collection starts at $4,250.
See more from the Tiffany presentation below!