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The New Elsa Peretti

The New Elsa Peretti

The New Elsa Peretti | SFLUXE

Remember when Elsa Peretti made Tiffany’s really cool in the ’70s, and then it became uncool in the ’90s when Donald Trump named one of his daughters after the place?

Well, Tiffany & Co. is about to become cool again, this time thanks to architect Frank Gehry. His new line of jewelry, designed exclusively for the store, is divine! Unfortunately, if in San Francisco you have to wait until June 30th to buy it (Beverly Hills got it in March!) Afterwards, you can order pieces online.

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