Roberta Sherman

Diana Vreeland Perfume Launches in San Francisco | SFLUXE 4

Diana Vreeland Perfume Launches in San Francisco

It was in her 1984 autobiography that Diana Vreeland wrote that “Scent, although you can’t see it, is as important to a well-turned-out woman as her makeup, her nail varnish, her pearls…”

Opera Ball's Dazzling Duos | SFLUXE 1

Opera Ball’s Dazzling Duos

This year it wasn’t just the woman who looked gorgeous at the Opera Gala, the men dazzled too! Here’s our selection of the most striking fashion duos, which includes Opera Ball co-chair Mai Shiver, beautiful in fuschia, with Colin Cowie, the celebrity party planner who made this years event one of the most memorable yet. We also adore the risk-taking looks of Ricky Serbin, Joel Goodrich, and Derek Holbrook, who prove that men can be both formal and fashionable at night.

Neiman Marcus Fashion Show

Fashion Rules! at Neiman Marcus

Viroxoty Studios recently paired up with Neiman Marcus in San Francisco to celebrate the fun of fashion at the store’s special Fashion Rules! party.