Raf Simons

Kyle Newman, Jaime King, Katie Traina, Todd Traina. Photo: Drew Altizer

See What Happened at Dior’s San Francisco Premiere

Jaime King, Andrew Gn, and the Bay Area’s best dressed came out to celebrate the opening of Christian Dior’s first women’s boutique in San Francisco.

Dior to Present Mid-Winter Gala 2015 | SFLUXE 15

Dior to Present Mid-Winter Gala 2015

This year, Dior joins Vanessa Getty and Trevor Traina in presenting the Mid-Winter Gala at the Legion of Honor on March 27, 2015

Alexandre de Betaks' Production for Dior Haute Couture | SFLUXE

Alexandre de Betaks’ Production for Dior Haute Couture

Alexandre de Betak and his Paris based studio, Bureau Betak, created an extraordinarily beautiful setting for the Christian Dior Couture Fall/Winter 2014 Fashion Show in Musee Rodin. Known for organizing worldwide fashion shows and other top tier special events, such as Tiffany and Co’s Diamond Exhibition in Beijing, Betak’s productions are among the greatest in the world.

A Day With Dior | SFLUXE 2

A Day With Dior

For a special showing of the 2015 Cruise collection, Dior recently treated a select group of clients from San Francisco to a special day of all things Dior in New York.

Dressed for the occasion in pieces from the Spring 2014 collection, San Francisco’s Mary Beth Shimmon, Komal Shah, Sonya Molodetskaya, Angel Susinto, Agnes Susinto, Brenda Zarate and Ken Fulk started off at the Palace Hotel, where Dior hosted a cocktail party at the Dom Perignon Suite. They were then driven to the East River pier, were Dior water taxis ferried them to the Duggal Green House in Brooklyn, for a spectacular show attended by everyone in the fashion industry as well as celebrities such as Rihanna, Maggie Gyllenhaal, and Marion Cotillard.

After the fashion show, Komal Shah hosted a dinner for friends at Marea Restaurant, which was followed by Dior’s after party at the Top of the Standard. Raf Simons arrived at 1:00 AM and mingled with guests such as Andre Saraiva, Michel Gaubert, and Alexandra Richards, stopping for a moment to chat with our friend Brenda Zarate.

Christian Dior Expands in San Francisco | SFLUXE 2

Christian Dior Expands in San Francisco

Christian Dior is celebrating the opening of its new boutique inside San Francisco’s Saks Fifth Avenue this week, with a preview of the 2014 Cruise Collection, hosted by Alexis Traina and Victoire Reynal Brown.