Douglas Friedman

Fendi San Francisco

San Francisco’s Obsession with Fendi

We are “obsessed” with the new Fendi San Francisco boutique — and by the looks of things, we’re not the only ones!

VANESSA GETTY, DOUGLAS FRIEDMAN, AND ANNE-SOPHIE DENEVE

Inside the DeYoung’s Spring Gala

Allison Speer, Vanessa Getty, Marissa Mayer, celebrated the Summer of Love at the 2017 Spring Gala.

Hat Trick Hospitality's Andy Wasserman

Rambler Just Opened in SF’s Hippest Hotel!

The chic new restaurant, Rambler, opens at the ultra-hip Hotel Zeppelin, bringing new life to San Francisco’s Union Square.

Elle Celebrates Women in Tech | SFLUXE

Elle Celebrates Women in Tech

Elle’s Editor-in-Chief Robbie Myers recently hosted a dinner at Quince in San Francisco to celebrate the release of the magazine’s first annual “Women in Tech Power List.”

Mid Winter Gala 2014 | SFLUXE 62

Mid Winter Gala 2014

Salvatore Ferragamo co-hosted this years Mid Winter Gala in San Francisco, with Trevor Traina, Vanessa Getty, Kathryn Lasater, and Allison Speer. Guests included Marissa Mayer, Jonathan Ive, Dita von Teese, Balthazar Getty, Camilla Belle, Jessica Hart, Derek Blasberg, John Gidding, Lauren Remington Platt, Liz Goldwyn, Libby Leffler, Douglas Friedman, David Sacks, Jacqueline Sacks, Devon Aoki, Gary Friedman, among others.

Jeffrey Alan Marks Charms SF WIth New Book | SFLUXE

Jeffrey Alan Marks Charms SF WIth New Book

After admiring every page of interior designer Jeffrey Alan Marks’ new book, “The Meaning of Home,” which marks his 20th year in business, it was a delight to meet him recently at a launch party for the book in San Francisco.

Denise Hale in Harper's Bazaar | SFLUXE

Denise Hale in Harper’s Bazaar

You must get the August 2013 issue of Harper’s Bazaar, which features not only this gorgeous photo of Denise Hale by Douglas Friedman, but also an excellent article by Diane Dorrans Saeks.

Chanel Dazzles and Delights | SFLUXE

Chanel Dazzles and Delights

Chanel chartered a fleet of private planes to shuttle in socialites, celebrities and clients to Las Vegas for its Numeros Prives event. Guests included Jessica Alba, Marissa Mayer, Vanessa Getty, Alison Pincus, Mark Pincus, Rachel Zoe, Sloan Barnett, Derek Blasberg, Katie Traina, Todd Traina, Diane Kruger, Lily Collins, China Chow, Gia Coppola, Dree Hemingway, Poppy Delevigne, Brad Goreski, among others.