Brenda Zarate

Sarah Somberg, Mary Gonsalves Kinney, Sherri McMullen

Dinner at Leo’s with Maki Oh

Maki Oh, the African designer favored by Michelle Obama, Beyonce and Rihanna, was honored in San Francisco with a dinner hosted by Mary Gonsalves Kinney, Sherri McMullen, and Sarah Somberg, with Farfetch and McMullen Boutique.

Kyle Newman, Jaime King, Katie Traina, Todd Traina. Photo: Drew Altizer

See What Happened at Dior’s San Francisco Premiere

Jaime King, Andrew Gn, and the Bay Area’s best dressed came out to celebrate the opening of Christian Dior’s first women’s boutique in San Francisco.

Dior to Present Mid-Winter Gala 2015 | SFLUXE 15

Dior to Present Mid-Winter Gala 2015

This year, Dior joins Vanessa Getty and Trevor Traina in presenting the Mid-Winter Gala at the Legion of Honor on March 27, 2015

Jimmy Choo Celebrates Rooms That Rock 4 Chemo | SFLUXE 15

Jimmy Choo Celebrates Rooms That Rock 4 Chemo

Supporters of “Rooms That Rock 4 Chemo,” recently celebrated the organization’s upcoming gala with a chic cocktail party at the Jimmy Choo boutique in San Francisco.

Red Soles on Maiden Lane: Christian Louboutin in San Francisco | SFLUXE 3

Red Soles on Maiden Lane: Christian Louboutin in San Francisco

Christian Louboutin recently celebrated the opening of the brand’s beautiful new boutique at 29 Maiden Lane in San Francisco, with host Sloan Barnett. Barnett was joined by guests such as Jacqueline Sacks, Heather Ive, Juliet de Baubigny, Katie Traina, Carol Bonnie, Dr. Carolyn Chang, Mary Beth Shimmon, Jessica Moment, Sobia Shaikh, Barbara Brown, Jenna Hunt, Gail Glasser, Sonya Molodetskaya, Emily Holt, Nina Stanford, and others eager to celebrate San Francisco’s entree to Louboutin World.

San Francisco's "Passione," Opera 2014 | SFLUXE 1

San Francisco’s “Passione,” Opera 2014

The San Francisco Opera Guild recently hosted the opening night of the Opera’s 92nd Season with the theme of “Passione,” co-chaired by Teresa Medearis and Cynthia Schreuder, with honorary chairs Cynthia Fry Gunn and Dede Wilsey, with Opera Guild president Karen Kubin.

See How Nicky Hilton Celebrated the Launch of "365 Style" in San Francisco | SFLUXE 3

See How Nicky Hilton Celebrated the Launch of “365 Style” in San Francisco

Before flying to New York for the big Fashion Week debut at Barney’s of her new book, “365 Style,” Nicky Hilton recently visited San Francisco, where friends and fans got a special peak at it the very day it was released by her publishers.

A Day With Dior | SFLUXE 2

A Day With Dior

For a special showing of the 2015 Cruise collection, Dior recently treated a select group of clients from San Francisco to a special day of all things Dior in New York.

Dressed for the occasion in pieces from the Spring 2014 collection, San Francisco’s Mary Beth Shimmon, Komal Shah, Sonya Molodetskaya, Angel Susinto, Agnes Susinto, Brenda Zarate and Ken Fulk started off at the Palace Hotel, where Dior hosted a cocktail party at the Dom Perignon Suite. They were then driven to the East River pier, were Dior water taxis ferried them to the Duggal Green House in Brooklyn, for a spectacular show attended by everyone in the fashion industry as well as celebrities such as Rihanna, Maggie Gyllenhaal, and Marion Cotillard.

After the fashion show, Komal Shah hosted a dinner for friends at Marea Restaurant, which was followed by Dior’s after party at the Top of the Standard. Raf Simons arrived at 1:00 AM and mingled with guests such as Andre Saraiva, Michel Gaubert, and Alexandra Richards, stopping for a moment to chat with our friend Brenda Zarate.

An Evening With Valentino | SFLUXE 14

An Evening With Valentino

Valentino was¬†recently joined by supporters of the San Francisco Museum of Modern Art in celebrating…

Bloomingdales Supports REAF in Style | SFLUXE

Bloomingdales Supports REAF in Style

Bloomingdale’s San Francisco recently showcased its new menswear collections at a lively cocktail party held in support of REAF, the Richmond Ermet Aids Foundation.

Gucci Celebrates 90 Years | SFLUXE 2

Gucci Celebrates 90 Years

In celebration of Gucci’s 90th anniversary, the House recently hosted a private cocktail party at its San Francisco store.

Ken Fulk's Peep Show Revealed | SFLUXE

Ken Fulk’s Peep Show Revealed

Ken Fulk recently opened his new retail shop, Peep Show, with the usual pomp and circumstance we all have come to expect of him.

Neiman Marcus Fashion Show

Fashion Rules! at Neiman Marcus

Viroxoty Studios recently paired up with Neiman Marcus in San Francisco to celebrate the fun of fashion at the store’s special Fashion Rules! party.

The Gala Top 20, San Francisco's Best Dressed | SFLUXE

The Gala Top 20, San Francisco’s Best Dressed

Our selection of the 20 best-dressed women at the opening night galas for the 2010 San Francisco Symphony and San Francisco Opera.

Scenes of Style: Ballet 2010 | SFLUXE

Scenes of Style: Ballet 2010

On January 20th, the San Francisco Ballet Auxiliary hosted Silver Celebration honoring Helgi Tomasson’s 25 years as Artistic Director, and launching SF Ballet’s 2010 season.

The ResideSF Launch Party | SFLUXE

The ResideSF Launch Party

Over 100 guests attended our party at Le Club to launch ResideSF.com, an event which coincided with the 10-year anniversary of Design Editor Claudia Juestel’s firm, Adeeni Design Group.