Alexis Traina

Christian Dior Expands in San Francisco | SFLUXE 2

Christian Dior Expands in San Francisco

Christian Dior is celebrating the opening of its new boutique inside San Francisco’s Saks Fifth Avenue this week, with a preview of the 2014 Cruise Collection, hosted by Alexis Traina and Victoire Reynal Brown.

The Art of Bulgari at the de Young | SFLUXE

The Art of Bulgari at the de Young

Hilary Swank and Kate Bosworth were among the glittering guests who made the recent opening of “The Art of Bulgari: La Dolce Vita & Beyond, 1950-1990,” one of San Francisco’s most glamorous evenings.

Maiyet At Betty Lin in San Francisco | SFLUXE

Maiyet At Betty Lin in San Francisco

Betty Lin, the chic Presidio Heights boutique, recently celebrated the launch of the new Maiyet collection with a party hosted by Alexis Traina, Alison Pincus, Nina Stanford, and Seth Miller.

Mid Winter Gala 2013 | SFLUXE

Mid Winter Gala 2013

The Mid Winter Gala for 2013 honored the exhibit, “Girl with a Pearl Earring: Dutch Paintings from the Mauritshuis” with a chic winter wonderland that raised over $400k. Marissa Mayer, Jonathan Ive, Alison Pincus, Vanessa Getty, Dick Costolo, Stephan Jenkins, Connie Nielsen, Lori Levine, Evgenia Peretz, Jeremy Stoppelman, Trevor Traina, Allison Speer and Kathryn Lasater were among the 380 who attended.

Cameron Silver's Decades: A Century of Fashion | SFLUXE

Cameron Silver’s Decades: A Century of Fashion

Cameron Silver’s new book, Decades: A Century of Fashion, was recently celebrated at a chic cocktail party hosted by Vanessa Getty and Bill Getty in San Francisco.

Cavalier Celebrates Opening with Alexandra von Furstenberg and other VIPs | SFLUXE

Cavalier Celebrates Opening with Alexandra von Furstenberg and other VIPs

Designers Alexandra Von Furstenberg and Lee Brooks recently made an appearance at the new Cavalier boutique in San Francisco.

Minted Launches Party Decor | SFLUXE

Minted Launches Party Decor

Minted.com recently showcased its new Party Decor collection at Betty Lin boutique in San Francisco.

Do You Know Who's Next Door on Nextdoor? | SFLUXE

Do You Know Who’s Next Door on Nextdoor?

Nextdoor is the new social networking site that all your neighbors will be talking about. In San Francisco, they already are.

Claiborne Swanson's American Beauty | SFLUXE

Claiborne Swanson’s American Beauty

Claiborne Swanson Frank as published her first book, American Beauty, and we were at the VIP launch party for it in San Francisco.

Mid Winter Gala 2012: Chanel and the Cult of Beauty | SFLUXE

Mid Winter Gala 2012: Chanel and the Cult of Beauty

Now in its 8th year, the 2012 Mid-Winter Gala had the support of Chanel as Marquee Sponsor for the first time ever, and one could sense the elegant Chanel touch throughout the evening.

SF20/21: Reaching into the 21st Century | SFLUXE 2

SF20/21: Reaching into the 21st Century

Only in its forth year, SF20/21, held at the Festival Pavilion at Fort Mason, has had a big impact on the modern design scene, and it has continued to grow its repertoire. Claudia Juestel attended the recent 2011 show, and reported back on what she found.

Bottega Veneta's Party for California Pacific Medical Center | SFLUXE

Bottega Veneta’s Party for California Pacific Medical Center

In anticipation for the 2011 Wishes for Wellness event benefiting women and children’s services at California Pacific Medical Center, CPMC supporters Sloan Barnett, Carol Bonnie, and Alison Pincus co-hosted an elegant cocktail party at the gorgeous new Bottega Veneta store in San Francisco to raise further awareness for the important fundraiser.

Lauren Santo Domingo's Very Classy Party in San Francisco | SFLUXE

Lauren Santo Domingo’s Very Classy Party in San Francisco

Lauren Santo Domingo recently hosted a party for Derek Blasberg in San Francisco with friends Vanessa Getty and Alexis Traina.

Rare Designer Fashion Sale | SFLUXE

Rare Designer Fashion Sale

Vanessa Getty raised $320,000 for San Francisco Bay Human Friends with her annual PURR Fashion Fundraiser. Now she is bringing it to ebay to continue to support her favorite cause.

Tipping Point’s 5th Raises $6.5 Million

The 5th Annual Tipping Point Community benefit, for 2011, raised $6.5 million to prevent poverty in the Bay Area.

Dinner With Gwyneth Paltrow | SFLUXE 2

Dinner With Gwyneth Paltrow

Gwyneth Paltrow and One Kings Lane recently celebrated the launch of Paltrow’s first cookbook, “My Father’s Daughter,” at an intimate dinner prepared by Paltrow herself using recipes from her book.