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Stop Wishing, Start Doing: Sophie Azouaou on Success

BY Damion Matthews - Photos by Vincent Gotti Photography - October 25, 2015


“Success is when you stop wishing you could do something, and actually start doing it.”

As she prepares for the launch of her new book in 2016, designed to empower and inspire women to achieve success, we recently caught up with San Francisco based interior designer and green living expert Sophie Azouaou, to find out how she strives for success in her own life.

Sophie Azouaou in Zac Posen and Jimmy Choo
Sophie Azouaou in Zac Posen and Jimmy Choo

For Sophie it’s all about being mindful, or “conscious,” in her daily interactions with people.

Inspired by Fred Kofman’s 2009 book Conscious Business, she discovered that she could engage her passion for protecting the environment, and express her core values of helping people improve their lives, through her profession of interior design. As a result, her design business, SophiSticate Interiors, is thriving, and she’s happier than ever.

“For me,” she says, “having a ‘conscious business’ means helping others who are less fortunate through my designs, and to educate people about green living.”

For the latter, Sophie founded Step In2 My Green World in 2012 as a platform for experts in wellness and green living to provide day-to-day tips and information on how to lead a healthier life, save money and make a positive impact on our planet at the same time. It has become one of the nation’s leading wellness sites, receiving endorsements from Dr. William Sears and Dr. Joseph Mercola (the nation’s natural health doctor), and garnering Sophie a certificate of honor by San Francisco Mayor Edwin Lee in 2014.

Sophie Azouaou Recommends Products by Shear Organics
Sophie, in Anne Fontaine with Ana Cecilia Ortega Jeans, Loves Shear Miracle Organics.

It was in investigating the best organic beauty products to feature on the site that Sophie discovered two lines she now can’t live without: Shear Miracle Organics (she especially loves the rose Body Butter) and Suki Skincare. She became such an evangelist for the products that she was recently named the San Francisco ambassador for Suki, and is known as the face of Shear Miracle Organics.

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“Sophie is the perfect picture of Shear Miracle Organics,” says company founder Robyn Atticks. “She is naturally beautiful sexy, compassionate and has a heart of gold.”

Her knowledge of the latest developments in green design trends, material and products has been central to the growth of SophiSticate Interiors, as well, which now does commercial design in addition to residential. Her first major project was the recent renovation of Serenity MedSpa in San Francisco’s Union Square.

Serenity MedSpa in San Francisco
Serenity MedSpa in San Francisco

She “created our dream Medspa,” says Dr. Lisa Kang, owner of Serenity MedSpa. The space was designed to use as much natural daylight as possible, with the addition of energy efficient lighting, and a palette of soothing and serene color materials. “I wanted the space to feel zen and welcoming,” Sophie says. Her next commercial project will be for a well known cosmetic surgeon.

When the new Serenity MedSpa space was opened, Sophie created a glamorous launch party which also served as a fundraiser for the Richmond/Ermet Aid Foundation (REAF), an organization for which she has enormous respect and is on the Board of Directors.

“It is such an important cause, which helps hunger and homelessness programs.”

Just last month, she co-chaired a gala with REAF which raised money for Meals On Wheels of San Francisco and The San Francisco AIDS Foundation. Other than REAF, Sophie has been actively involved in numerous Bay Area charities serving the homeless over the years. It has all taught her an important lesson.

“Doing good always comes back ten-fold,” she tells us. “Never give up, and go through life’s tribulations with a smile.”

Photography: Vincent Gotti Photography
Hair and Makeup: Josette Vigil-Jelveh

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