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SERENDIPITY is coming back to San Francisco with a personal and professional development conference hosted by the digital networking platform GUILD. This summit will unite more than 500 women across experience and industries with personalized workshops, experiences, curated networking meetings, engaged discussions, talks, family-style dinners, and an opportunity-filled cocktail reception.

The magic behind these connections is both the catalyst of serendipitous in-person conversations and the GUILD’s AI-powered networking algorithm that coordinates 1:1 introductions between like-minded women. This combination empowers women of all ages, across all industries to build their network to achieve their goals.

The GUILD will host salons in a beautiful location overlooking the San Francisco Bay. Each salon focuses on a cross-industry area of development from “Investing”, “Emerging Tech”, “Entrepreneurship”, “Leadership,” to  “Self-Care” with intimate, salon-style workshops, panel discussions and activity-based networking with mentors, entrepreneurs, investors and coaches.

Like last year, we’re inviting engaging workshop hosts and thought leaders to participate and share their experiences and participate in the event.

Reactions from last year’s conference:

“My experience at Serendipity embodied the word to a t. With thought leader panels and interactive workshops, being fed breakfast and lunch from some of the best spots in the city, to a reception that exceeded expectations with bites, exhibits, raffle prizes and synergistic networking. I’ll be back next year.”

“I love being part of Serendipity. This is my second year of leading a session and I was thrilled to recommend the conference to every woman I know. It feels so different than other conferences I attend in ways that are hard to quantify or put into words. It is the embodiment of empowered women, empower women.”

“If you could only go to one women’s event every year – Serendipity would be the one thanks to it’s unique combination of quality speakers, interesting talks and stellar network.”

I loved the opportunity to connect with other women in the startup ecosystem, and meet investors!”

Having run dozens of conferences and attended hundreds, I can safely say that Serendipity was tremendous. The mix of great usable content, low stress introductions, and incredibly enthusiastic mutual support was something very rarely seen. Plus I was made very welcome despite my Y chromosome.”

“Serendipity was, hands down, the best conference I have ever attended for my personal growth and development.”

“Loved bringing together women with common interests but incredibly diverse backgrounds and career paths to learn and share together!”

“The caliber of speakers was extremely high. The community was vulnerable, courageous and very supportive.”

“I really liked that the conference was geared towards women and helping us navigate a very complicated, complex corporate world.”

“I loved the sincerity and professionalism of the people organizing and leading the workshops. The woman running The Emerging Technology workshops had amazing women present — their businesses, their stories, their professionalism, their presentation skills and effectiveness. I loved learning about these technologies, have been out of tech for 10 years and my interest was reignited.”

“Loved getting to know a lot of the women, loved that it brought people down to earth, made it accessible to network in authentic ways.”

“Highly actionable sessions. Transformational experience with high quality content and the same incredible attendees of high caliber that I am matched with on the Guild. I loved the diversity and relevance of every session.”

“Small groups, eclectic venues, personal touches, amazing accomplished speakers, cross-section of attendees, fun cocktail event, wonderful VIP dinner.”

“The topics were different than any other conference I’ve been to. I absolutely LOVE the speakers during the Friday afternoon session on Company Culture.   Most especially the ladies who spoke about diversity and inclusion. I was beyond inspired. Last, the session on self-care made my week. I’ve learned so many gems to help prevent me from burnout. I also LOVE the free gift and the acupuncture.   Please continue this session next year!

“I love the whole conference. I was truly taken back by the women attending, their diversity, background, and openness to being at the space with no shield. It became a very emotional and uplifting weekend.”

Inspired by a need for change in the traditional professional development conference, Guild proudly considers SERENDIPITY an “unconference,” breaking the stereotype of lengthy stage presentations and 1,000 gala dinners. Instead, the conference is centered around three important values of development: learn, connect, inspire. Each woman leaves SERENDIPITY having shared authentic conversations with both speakers and attendees, developed legitimate connections to follow up with, and feel inspired to innovate their industries.

If you’re interested in hosting a salon, happy hour or gift bag sponsorship, please contact us here:


8:00am Breakfast Workshops

9:00am Session 1

1:00pm Session 2

12:30pm Lunch

2:00pm Session 3

3:30pm Session 4​

5:30pm ​ Happy Hour

8:00pm Optional VIP Dinner

About The GUILD:

The GUILD expands women’s careers and lives through the power of AI, to create smart, human connections. With our 1:1 introductions we’re on a mission to make networking less awkward and more convenient for professional women. We host monthly activity-based networking events aimed at providing our members with the opportunity to gain skills, promote their businesses and organizations, and share best practices (and a glass of good wine) in a unique atmosphere. For more information or to attend an event, visit


  • Workshops 
  • Panels and Talks
  • Lounges 
  • Experiences 

Salons and Experiences:

Panels and Talks 

  • Keynote: Be the Change You want to see – Anne Cocquyt
  • Emerging Tech Leaders – Nitasha Syd, Robin Parisse, Lauren Pfeifer, Veni Singh, Alex Eremia +
  • Inspiring Leader Lighting Talks – Social Impact and the Future of Food – Lisa Mae Brunson, Arjita Sethi, Shakeya McDow, Sally Rogers, Komal Ahmad
  • FemTech – Women’s Health – Nicole Dahlstrom, Kara Goldin, Liz Klinger, Rebecca Shaw
  • Investing In Change – Anke Huiskes, Trish Costello, Janine Fipro, Lyndsey Bouchele, Syl Yip
  • Conquering the Boardroom – Shannon Gordon, Julie Castro Abrams, Shannon Nash, Lisa Violet


  • The Thought Leader Formula – Robin Farmanfarmaian
  • Rock Your Business Model – Maaike Doyer
  • Quick Pitch – Don’t be Caught Pitchless! – Donna Griffit
  • Is Your Voice As Powerful As You Are? – Hillary Wicht
  • Inner Mastery & Creativity – Svetlana Saitskey


  • Facial Yoga Wake Up Workshop – Elsi Method – Elsa Jungman, Karin Karlssen
  • Networking for Introverts – Stephanie Thoma
  • The Be•ology of Living Your Intention – Ruchi Puri
  • How to say “no”, so you can say “yes” to what matters – Sara Holtz
  • Finding Your North Star: Writing Your Way to Clarity – Melanie Vetter
  • Tools for Effective and Transformational Leadership – Anne Klimt
  • Unleash Your Creativity, Curiosity and Collaborative-ness Silk Painting– Ellen Brook
  • Write Your Own “User Manual” to Make Your Team Less Anxious and More Productive – Ramona Shaw
  • Managing Humans: Essential Skills for New Managers – Kim Nicol
  • Midlife is an Opportunity, not a Crisis – Terri Mead



  • 9:15 – 10:30am Product Expert Lounge – Tatyana Mamut (Nextdoor), Connie Kwan (Product Maestro), Janet Ryu (Allume), Lauren Lee (

Keynote: Building Products with Purpose – Tatyana Mamut

As a part of the GUILD’s mission to connect, we are offering speed product advice sessions to connect entrepreneurs with seasoned product leaders to discuss best practices or a specific challenge.

Join us in the Product Lounge and meet product leaders and designers from across the Bay Area who offer guidance towards your product goals.

You’re invited to participate in speed dating-style advice sessions in various areas such as product, design, and UI/UX. Come prepared with wireframes, your laptop, or roadmap and a specific question for your product advisor.

See Also
Kamala Harris, Fruzsina Keehn and Dorka Keehn

What: 20 minute speed coaching sessions with 10 exceptional product leaders


  • 11:00-12:30pm Coaching Lounge – Maria Bailey, Arjanne van der Plas, Kim Nicol, Hillary Wicht, Anne Klimt, Rachael O’Meara, Ramona Shaw

Did you know that being coachable is a fundamental character attribute for success – in any field?

Join us in the Coaching Lounge and meet professional coaches from around the Bay Area who offer guidance towards the goals that you’ve set for yourself… and maybe even a few you haven’t considered. 

You’re invited to participate in speed dating-style coaching sessions in various areas, including health, wellness, professional development, relationships, business, finance, beauty and fashion.

What: 15 minute speed coaching sessions with 10 exceptional coaches


Anyone who’s gone searching for funding knows that investors are looking for the right person to invest in, more than the right company. So it’s key for you to meet and build a trust relationship.

We democratize access to investors by offering speed pitching sessions to connect entrepreneurs with angel investors and VCs (pre-seed round – Series B). APPLICATION REQUIRED.

What: 15 minute speed pitching sessions with 25 exceptional investors (to be announced)

Visit to find out more about SERENDIPITY 2019.


By participating in this event, you agree to abide by the GUILD’s Terms & Conditions.

DATE: September 27, 2019, 8:00 am to September 27, 2019, 8:00 pm
LOCATION: San Francisco
ADDRESS: General’s Residence – Fort Mason, San Francisco, CA 94109

You can get more details, and purchase tickets for this event, at: EventBrite.


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