See Inside Acne Studios’ Opening Party

“I wanted this store to have a special mood both for the location and for San Francisco itself, taking its color from the red of the Golden Gate Bridge,” said Jonny Johansson, prior to the opening of Acne Studios Geary Street, the Swedish retailer’s first store in San Francisco.

“It is a large and beautiful space, and we have therefore kept the fixtures to a minimum.”

Acne Studios’ CEO Mattias Magnusson was recently in town for the unveiling of the striking new space at 18-24 Geary Street, which is decorated in Golden Gate red, milky off-white and aluminum.

Lauren Goodman, Clare Rojas, Mo Clancy, Jessica Silverman and Sarah Thornton.

Photo: Devlin Shand for Drew Altizer Photography

To celebrate their San Francisco presence, they hosted a cocktail party at the store. Spotify Premium, another Stockholm sensation, provided entertainment for the night, with performances by LANY, Jacob Banks and DJ Pippa Brooks.

Ben Silbermann, Julia Hartz; Mary Gonsalves Kinney; Lauren Christianson, Aisha Drake
Ben Silbermann, Julia Hartz; Mary Gonsalves Kinney; Lauren Christianson, Aisha Drake.

Photo: Devlin Shand for Drew Altizer Photography

Among those spotted include Pinterest’s Ben Silbermann, Eventbrite’s Julia Hartz, Dropbox’s Drew Houston, Zynga’s Mark Pincus, Jawbone’s Hosain Rahman and Peek’s Ruzwana Bashir, as well as Lauren Goodman, Mary Gonsalves Kinney, Barry McGee and Clare Rojas, Jessica Silverman and Sarah Thornton, Stevie Howell, Jay Jeffers and Michael Purdy, Claudia Mata, Emily Holt, Caroline Rooney and others.

Jacob Banks flew in from London #ACNESF so good @acnestudios @spotify @mrjacobbanks

A post shared by Lauren Goodman (@lauren_michael_goodman) on

After the event, the party continued at Mission Chinese Food — and the tiny space was absolutely electrified by DJ Pippa Brooks.

It was a fascinating mixture of cultures, with tech CEOs mingling with fashion people to celebrate a Swedish brand at a Chinese restaurant in the Mission.

Nicholas Flanders, Drew Houston, Natalia Brzezinski and friend at Mission Chinese.

Photo: Devlin Shand for Drew Altizer Photography


See more photos from the evening below.

Marissa Thieriot; Shannon Getz, Alfredo Romero; Jay Jeffers, Michael Purdy
Marissa Thieriot; Shannon Getz, Alfredo Romero; Jay Jeffers, Michael Purdy.

Photo: Devlin Shand for Drew Altizer Photography
Charlie Spalding, Emilie Spalding; Meggan Crum; Christine Jaeger, Danielle Mourning
Charlie Spalding, Emilie Spalding; Meggan Crum; Christine Jaeger, Danielle Mourning.

Photo: Devlin Shand for Drew Altizer Photography
Jessica Moment, Kristen Kelly; Quincy Smith, Julia Hartz, Kat Hantas; Lana Adair, Andrea Zola
Jessica Moment, Kristen Kelly; Quincy Smith, Julia Hartz, Kat Hantas; Lana Adair, Andrea Zola.

Photo: Devlin Shand for Drew Altizer Photography
Jessica Silverman, Sarah Thornton; Marc Hazan, Sofia Hansson; Barry McGee, Mattias Magnusson, Clare Rojas
Jessica Silverman, Sarah Thornton; Marc Hazan, Sofia Hansson; Barry McGee, Mattias Magnusson, Clare Rojas.

Photo: Devlin Shand for Drew Altizer Photography
Mitch Kanner, Marc Hazan, Tom Fang; Jacob Banks; Sarah Wendell, Stevie Howell, Katie Spalding
Mitch Kanner, Marc Hazan, Tom Fang; Jacob Banks; Sarah Wendell, Stevie Howell, Katie Spalding.

Photo: Devlin Shand for Drew Altizer Photography
Kate Ogata, Victor Verdugo, Stephanie Nguyen; Johannes Svartholm, John Swiatek; Chris Perez, Mario Rusto
Kate Ogata, Victor Verdugo, Stephanie Nguyen; Johannes Svartholm, John Swiatek; Chris Perez, Mario Rusto.

Photo: Devlin Shand for Drew Altizer Photography
Sayre Ziskin, Catherine Littlefield Drybrough; Sarah Fleshton, Shannon Emmson, Erin Feher; Gene Chan, David Nash
Sayre Ziskin, Catherine Littlefield Drybrough; Sarah Fleshton, Shannon Emmson, Erin Feher; Gene Chan, David Nash.

Photo: Devlin Shand for Drew Altizer Photography
Joseph Becker, Cimi Ahluwalia; Barry McGee, Sarah Thornton, Jessica Silverman; Bridget Hollins, Farnaz Dadashi, Alfredo Romero
Joseph Becker, Cimi Ahluwalia; Barry McGee, Sarah Thornton, Jessica Silverman; Bridget Hollins, Farnaz Dadashi, Alfredo Romero.

Photo: Devlin Shand for Drew Altizer Photography
Lauren Hurst, Jodi Nakatsuka; Sandra Shorenstein, Casey McDevitt; Leslie Blodges, Ling Wong, Natalia Brzezinski, Julia Hartz
Lauren Hurst, Jodi Nakatsuka; Sandra Shorenstein, Casey McDevitt; Leslie Blodges, Ling Wong, Natalia Brzezinski, Julia Hartz.

Photo: Devlin Shand for Drew Altizer Photography

The party continued on at Mission Chinese Food at 2234 Mission Street.

Hosain Rahman, Mark Pincus; DJ Pippa Brooks; Emilie Spalding, Sayre Ziskin
Hosain Rahman, Mark Pincus; DJ Pippa Brooks; Emilie Spalding, Sayre Ziskin.

Photo: Devlin Shand for Drew Altizer Photography
Stevie Howell; Marissa Thieriot, Claudia Mata Gladish; Zander Gladish, Lauren Goodman
Stevie Howell; Marissa Thieriot, Claudia Mata Gladish; Zander Gladish, Lauren Goodman.

Photo: Devlin Shand for Drew Altizer Photography
Sarah Wendell, Amelia Moye, Emily Holt; Michael Purdy, Nina Stanford; Dave Rocco, Timo Weiland; Nicholas Flander, Caroline Ghosn
Sarah Wendell, Amelia Moye, Emily Holt; Michael Purdy, Nina Stanford; Dave Rocco, Timo Weiland; Nicholas Flander, Caroline Ghosn.

Photo: Devlin Shand for Drew Altizer Photography
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