Sabrina Buell, Kaitlyn Krieger, and Mary Gonsalves Kinney recently welcomed Proenza Schouler designers Jack McCollough and Lazaro Hernandez on their rare visit to San Francisco with an elegant cocktail party held at a private residence in Cow Hollow.
Attended by an impressive group of women such as Pia Cohler, Maca Huneeus, Katie Schwab Paige, Becca Prowda, Jessica Sittig, and Kaitlyn Krieger (the duo designed the exquisite dress she wore to Met Gala 2018), the event was highlighted by a Q&A with stylist Mary Gonsalves Kinney, during which the designers reminisced about the start of their business over 16 years ago, and spoke about their latest collection.
“We have a room full of amazing modern women, who all have very different lives, and even live in different states,” said Kinney, speaking of guests who shopped from the brand’s Fall 2018 collection earlier in the day. “And literally every single person was pulling things off the rack frantically because the collection works for so many people.”
“It’s actually very appropriate for San Francisco,” McCollough told us, explaining that the collection was inspired by the West Coast’s hippy lifestyle of the 1970s.
“We liked this idea of if there was an American couture, what would it be. So we started looking a lot at the ’70s hippy crafts, from macrames and hand tie-dyes, to crochet, and all these artisanal hand techniques.”
The American West inspired the New York-based designers in another big way — they’ve just launched their first perfume, Arizona, a romantic scent inspired by memories of their trip to the sweltering Grand Canyon State a few years ago.
“We were on a road trip out West, in Arizona, and we lost cell phone connection, we lost internet, we were off the grid. It was this beautiful moment where we were by ourselves, away from the world, away from the distractions,” Lazaro said.
“It was a really beautiful, romantic experience for us, and we wanted to recreate that somehow, abstractly, and imbue the fragrance with the sense of the desert, the sky, the sunset.”
Much appreciated on a foggy San Francisco night!
See photos from the event below.