Proenza Schouler Brought a Whiff of Arizona to Foggy San Francisco

Jack McCollough and Lazaro Hernandez. Photo: Drew Altizer

Sabrina Buell, Kaitlyn Krieger, and Mary Gonsalves Kinney recently welcomed Proenza Schouler designers Jack McCollough and Lazaro Hernandez on their rare visit to San Francisco with an elegant cocktail party held at a private residence in Cow Hollow.

Jack McCollough, Mary Gonsalves Kinney, Sabrina Buell, Lazaro Hernandez and Kaitlyn Krieger
Jack McCollough, Mary Gonsalves Kinney, Sabrina Buell, Lazaro Hernandez and Kaitlyn Krieger

Photo: Drew Altizer Photography

Attended by an impressive group of women such as Pia Cohler, Maca Huneeus, Katie Schwab Paige, Becca Prowda, Jessica Sittig, and Kaitlyn Krieger (the duo designed the exquisite dress she wore to Met Gala 2018), the event was highlighted by a Q&A with stylist Mary Gonsalves Kinney, during which the designers reminisced about the start of their business over 16 years ago, and spoke about their latest collection.

Lazaro Hernandez, Jack McCollough and Mary Gonsalves Kinney
Lazaro Hernandez, Jack McCollough and Mary Gonsalves Kinney

Photo: Drew Altizer Photography

“We have a room full of amazing modern women, who all have very different lives, and even live in different states,” said Kinney, speaking of guests who shopped from the brand’s Fall 2018 collection earlier in the day. “And literally every single person was pulling things off the rack frantically because the collection works for so many people.”

“It’s actually very appropriate for San Francisco,” McCollough told us, explaining that the collection was inspired by the West Coast’s hippy lifestyle of the 1970s.

 Tie Dye Turtleneck Dress and Clutch
Tie Dye Turtleneck Dress and Clutch

Photo: Instagram @ProenzaSchouler

“We liked this idea of if there was an American couture, what would it be. So we started looking a lot at the ’70s hippy crafts, from macrames and hand tie-dyes, to crochet, and all these artisanal hand techniques.”

The American West inspired the New York-based designers in another big way — they’ve just launched their first perfume, Arizona, a romantic scent inspired by memories of their trip to the sweltering Grand Canyon State a few years ago.

Arizona, by Proenza Schouler
Arizona, by Proenza Schouler

Photo: Instagram @ProenzaSchouler

“We were on a road trip out West, in Arizona, and we lost cell phone connection, we lost internet, we were off the grid. It was this beautiful moment where we were by ourselves, away from the world, away from the distractions,” Lazaro said.

“It was a really beautiful, romantic experience for us, and we wanted to recreate that somehow, abstractly, and imbue the fragrance with the sense of the desert, the sky, the sunset.”

Much appreciated on a foggy San Francisco night!

See photos from the event below.

Kaitlyn Krieger
Kaitlyn Krieger

Photo: Drew Altizer Photography

Pia Cohler and Sandra Shorenstein
Pia Cohler and Sandra Shorenstein

Photo: Drew Altizer Photography

Sabrina Buell
Sabrina Buell

Photo: Drew Altizer Photography

Jessica Sittig, Calgary Avansino and Carolyn Chang
Jessica Sittig, Calgary Avansino and Carolyn Chang

Photo: Drew Altizer Photography

Alex Taylor and Shawn Taylor
Alex Taylor and Shawn Taylor

Photo: Drew Altizer Photography

A Guest with Maca Huneeus and Mary Beth Shimmon
A Guest with Maca Huneeus and Mary Beth Shimmon

Photo: Drew Altizer Photography

Lauren Godfrey and Maghan McDowell
Lauren Godfrey and Maghan McDowell

Photo: Drew Altizer Photography

Becca Prowda and Carolyn Chang
Becca Prowda and Carolyn Chang

Photo: Drew Altizer Photography

Mary Gonsalves Kinney and Camilla Papale
Mary Gonsalves Kinney and Camilla Papale

Photo: Drew Altizer Photography

Kathleen Kelly Janus and Maca Huneeus
Kathleen Kelly Janus and Maca Huneeus

Photo: Drew Altizer Photography

Britt Pattner and Sabrina Buell
Britt Pattner and Sabrina Buell

Photo: Drew Altizer Photography