An auction hosted and sponsored by Stolichanya elit Vodka, the world’s first ultra-premium vodka, was recently held for the benefit of the Design Industries Foundation for Fighting AIDS (DIFFA) at the Bar Marmont in Hollywood.
New York-based red-carpet designer Penny Preville, whose line of jewelry is worn by multiple A-list celebrities including Nicole Kidman, Sandra Bullock, and Oprah Winfrey, was commissioned to create the Stolichnaya elit Collection, which is glittering lineup of four one-of-a-kind diamond pieces, as the main showcase for the event.
“We are thrilled to donate 100 percent of the profits from these priceless pieces to DIFFA, a charity that has mobilized some of the leading names in the design community to fight for this worthy cause,” says Suzy Kilgore, Brand Director for Stolichnaya at Pernod Ricard USA. “We feel that supporting their efforts is one of the finest ways to honor elit’s stature as the first ultra- luxury vodka on the market.”
Hollywood celebrities and business icons the likes of Rosario Dawson, Ugly Betty’s Eric Mabius, MTV’s Susie Castillo, Monique Lhuiller, among many others, came to show solidarity and support for the DIFFA’s cause. Andrea Fiuczynski, President of Christie’s Los Angeles, the world’s leading art auction house facilitated the live auction.