Oliver Peoples Now in San Francisco

Amanda Hearst
Amanda Hearst wears Hedda in Pecan Pie with Umber Gradient

Hedda Hopper, Louella Parsons, Gregory Peck. Names that are instantly recognizable to aficionados of mid-century Hollywood, they are now given haute homage by eyewear designer Larry Leight for his Oliver Peoples‘ Resort/Spring 2014 collection.

oliver peoples
Oliver Peoples is at 140 Grant Avenue, San Francisco

And now that San Francisco’s first freestanding Oliver Peoples store, created by Marmol Radziner, has just opened at 140 Grant Avenue (at Maiden Lane), there’s an excellent opportunity to shop from this wonderful collection inspired by California icons.

hearst castle
Hearst Castle

Coinciding with the opening, the new Oliver Peoples ad campaign has just been released which perfectly captures the style. Photographed by Lisa Eisner at Hearst Castle in San Simeon, and styled by Jacqui Getty, the photos show Amanda Hearst in that wonderful “decadence under the sun” style one sees only in the South of France and Southern California.

Amanda Hearst
Amanda Hearst wears Banks in Matte Black/Pewter

As Amanda Hearst is the great-granddaughter of media mogul William Randolph Hearst, and is of course exceedingly beautiful, she’s the perfect model for the collection, which Larry Leight says is “a reinterpretation of classic styling to create modern, refined and elegant looks.”

Amanda Hearst
Amanda Hearst wears Colline in Black with Grey Gradient

He says the designs are the result of “envisioning the eyewear that classic California icons, such as actors, musicians, writers, film directors and entertainment figures, would wear in the present day.”

So for those days of poolside gossip at your castle overlooking the sea you finally have the perfect shades!  And if you don’t have such days, why not look like you do?

Amanda Hearst
Amanda Hearst wears Wyler in Amaretto Tortoise/Striped Honey

You can visit Oliver Peoples in San Francisco at 140 Grant Avenue, or shop online at www.oliverpeoples.com