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Obsolete Opens in San Francisco

BY Damion Matthews - June 1, 2009


Obsolete Opens in San Francisco, Obsolete, a fantastic new design shop founded by Ray Azoulay, just opened in Potrero Hill, and almost everyone from the San Francisco design world was there.
Obsolete owner Ray Azoulay and Vanessa Getty

Obsolete, the fantastic new design shop that just opened in Potrero Hill, takes as its inspiration these words from photographer Diane Arbus:

“There are and have been and will be an infinite number of things on earth. Individuals all different, all wanting different things, all knowing different things, all looking different.

Everything that has been on earth has been different from any other thing. That is what I love: the differentness, the uniqueness of all things and the importance of life… I see something that seems wonderful; I see the divineness in ordinary things.”

Obsolete Opens in San Francisco, Obsolete, a fantastic new design shop founded by Ray Azoulay, just opened in Potrero Hill, and almost everyone from the San Francisco design world was there.
Obsolete Opens in San Francisco, Obsolete, a fantastic new design shop founded by Ray Azoulay, just opened in Potrero Hill, and almost everyone from the San Francisco design world was there.

In its celebration of differentness and uniqueness, could there be a more appropriate place for Obsolete than San Francisco? We think not, and from the large turnout at the store’s recent opening, the whole City agrees.

It seemed that everyone of influence in the design world was there, celebrating the welcome new addition. As Vanessa Getty, who co-hosted the private opening, said to the Chronicle, “Obsolete’s got a different vibe. It’s a breath of fresh air.”

Obsolete Opens in San Francisco, Obsolete, a fantastic new design shop founded by Ray Azoulay, just opened in Potrero Hill, and almost everyone from the San Francisco design world was there.
Vanessa Getty
Obsolete Opens in San Francisco, Obsolete, a fantastic new design shop founded by Ray Azoulay, just opened in Potrero Hill, and almost everyone from the San Francisco design world was there.
Vanessa and Billy Gety; Mary Ann Opperman and Jack Opperman
Obsolete Opens in San Francisco, Obsolete, a fantastic new design shop founded by Ray Azoulay, just opened in Potrero Hill, and almost everyone from the San Francisco design world was there.
TR Knight, Vanessa Getty and Ray Azoulay
Obsolete Opens in San Francisco, Obsolete, a fantastic new design shop founded by Ray Azoulay, just opened in Potrero Hill, and almost everyone from the San Francisco design world was there.
Actor TR Knight; with Mark Cornelsen and Ray Azoulay

The San Francisco location (at 411 Vermont, under the same roof as Therien & Co., and Blackman Cruz) is the second Obsolete shop to be opened by Ray Azoulay — the first is in Venice, California. Several of Azoulay’s friends and clients, such as Mark Cornelsen and actor TR Knight, flew in from southern California for the opening.

There are some truly marvelous objects to be found at Obsolete, our favorites being the Santos sculptures from the 17th – 19th centuries. But the best thing about it is that when you go there you know you’ll find something totally unexpected.

Obsolete Opens in San Francisco, Obsolete, a fantastic new design shop founded by Ray Azoulay, just opened in Potrero Hill, and almost everyone from the San Francisco design world was there.
Britney Lovett, Windsor Smith, Andrea Stanford and Vanessa Getty

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Shopping: Obsolete [411 Vermont Street, San Francisco]
Further Information: “Obsolete: A Cabinet of Well-Curated Curiosities” [7x7mag.com]
Photos: Steve Jennings [wireimage.com]
Photos: Drew Altizer [drewaltizer.com]


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