Betty Lin, the chic women’s store at 340 Presidio Ave, recently hosted the launch of Minted.com’s fabulous new party decor business.
Minted CEO Mariam Naficy was joined by party decor curators, Amy Nichols of Amy Nichols Events and Anne Sage of The City Sage, in creating fun, colorful holiday, shower, and birthday party vignettes to showcase the new products.
Minted demonstrated the incredible thickness of its new TripleThick paper — the thickest paper available anywhere for holiday cards — by constructing a sleigh out of the paper!
Decor items include customizable printed bunting banners, signs, confetti, table centerpieces, stickers, and thoughtful details like cupcake toppers, straw flags, party crowns, tree ornaments, and DIY pinwheel party favors. Minted suggests beautifully matched invitations and thank you cards to complete a seamless party look, and sells fully coordinated party decor suites starting at $62.
Mariam Naficy, Betty Lin – Mariam Naficy, Emily Hsieh
“We see an emerging trend toward stylish parties driven largely by professionally styled images on Pinterest and wedding blogs. Minted will help bring those party dreams to life,” said Mariam Naficy, founder and CEO of Minted. “By crowd-sourcing design from our immensely talented community of designers, Minted can rapidly launch new categories with superior design and selection.”
Party decor is the second new vertical that Minted has launched in the past four months. “Minted has evolved into a multi-category design and lifestyle brand for the mass affluent woman,” said Naficy.
Nina Sargent, Nina Stanford – Allison Speer, Betty Lin, Alexis Traina
Like all products available at Minted.com, the new party decor suites are community-designed and printed on luxe paper. Designers from around the globe submitted more than 900 designs to Minted’s first party decor challenge. Winning designs include festive holiday parties, stylish baby showers, and fanciful children’s birthday parties featuring pirates, princesses, and monsters.
Minted party decor is now available for purchase online at www.minted.com/party
Heidi Castelein, Betty Lin – Suzanne Levit, Alexis Levit
Sydney Mannion, Ching Nola, Ellie Prezant – Sobia Shaikh, Jenna Hunt
Brady Wood, Kirsten Wolfe – Sonja Hoel Perkins, Alex Rosen