Brioni Gets Edgy in San Francisco With Metallica

Coinciding with the presentation of Brioni’s new collection under creative director Justin O’Shea, Metallica recently collaborated with the ultra-luxe menswear brand in a new campaign shot in San Francisco!

Metallica for Brioni
Metallica for Brioni. (Photo: Zackery Michael)

Brioni even went a little metal, using a gothic typeface for a new logo as the members of the heavy metal band went high-class in bespoke tuxedos and suits.

Though drummer Lars Ulrich just could not ditch his signature headgear (no disrespect to our metal brother, but come on), the boys clean up really, really well!

Metallica for Brioni
Metallica bassist Robert Trujillo for Brioni. (Photo: Zackery Michael)

The striking black-and-white Queen ‘Bohemian Rhapsody’-inspired photos were shot in San Francisco by photographer Zackery Michael.

Metallica for Brioni
Metallica guitarist Kirk Hammett. (Photo: Zackery Michael)
Metallica for Brioni
Metallica drummer Lars Ulrich for Brioni. (Photo: Zackery Michael)
Metallica for Brioni
Metallica in tuxedos by Brioni. (Photo: Zackery Michael)

Source: Pursuitist