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Lexus Attracts Celebrities to San Francisco for Unveiling

BY Damion Matthews - August 26, 2012


Crowd_at_Lexus_Laws_of_Attraction

Lexus recently held the world premiere of its 2013 LS model line in San Francisco, with a fabulous soiree that brought together the worlds of street fashion, high fashion, Hollywood and luxury autos in an evening that enlivened what would otherwise be a sleepy San Francisco summer evening.

lexus

Entitled Lexus Laws of Attraction, the exhibit included the unveiling of exclusive photographs by world-renowned fashion photographer Ellen von Unwerth that featured prominent spouses with the Lexus flagship vehicle.

Simon Doonan, Jonathan Adler, Devon Aoki, James Bailey, Jaime King, Kyle Newman, Brady Cunningham, Jason Schwartzman

The models for the photo shoot feature some of Hollywood and the design community’s most inspiring couples, including actor Jason Schwartzman and Art & Design Director of TENOVERSIX boutique Brady Cunningham, model/actress Jaime King and film director Kyle Newman, model/actress Devon Aoki and financier James Bailey, along with writer and Barneys New York Creative Ambassador Simon Doonan and designer Jonathan Adler, with the latter two also serving as the exhibition’s creative directors.

Kristen Wiig and Fabrizio Moretti

All of the couples who participated in the shoot were in attendance at the exhibition, as was Fabrizio Moretti of The Strokes and his girlfriend, the divine Kristen Wiig.

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