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La Perla Boutique in San Francisco

La Perla Boutique in San Francisco

La Perla Boutique, 170 Geary Street, San Francisco

La Perla has opened a new boutique in San Francisco’s Union Square, offering the finest in luxury lingerie.


170 Geary Street, San Francisco, CA 94108

Phone: (877)305-7872

Designed by Italian architect Roberto Baciocchi, the space is inspired by the work of Carlo Scarpa from the Castelvecchio Museum in Verona, with soft, dusty-coloured walls dressed in painted fabric, and a beautiful range of colors, from pale blue, through dusky pink and daffodil yellow.

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La Perla’s soft, sensual pieces are displayed in transparent cases with gilded metal hangers, or presented to customers on velvet-lined trays (a trademark of La Perla’s since its start in 1954, when the company’s founder, an Italian housewife named Ada Masotti, would carry her collection in a velvet-lined box as she went door-to-door to local shopkeepers.)

The space was five years in the making. As the CEO of La Perla North America, Suzy Biszantz, told us a few months ago, “This is really a project that I’ve spent a lot of time on, and I’m so excited.” She had reason to be excited — it’s one of San Francisco’s most beautiful boutiques!

Pieces from La Perla’s Atelier Collection
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