Jan. 29: Waterbar & EPIC Opening

Waterbar and EPIC Roasthouse to Open January 2008

New Restaurants Bring Together Top Chefs, Panoramic Views, Prime Waterfront Location,

Stunning Design and Inspired Cuisine

Renowned restaurateur Pat Kuleto and acclaimed Chefs Mark Franz (Waterbar), Parke Ulrich (Waterbar) and Jan Birnbaum (EPIC Roasthouse) are pleased to announce the January 29, 2008 openings of their highly anticipated restaurants, Waterbar and EPIC Roasthouse. Set on The Embarcadero in the very heart of San Francisco’s waterfront renaissance, Waterbar and EPIC Roasthouse combine panoramic, picture-perfect bay views, signature Pat Kuleto designs, and the finest cuisine to create dining experiences unlike any others in San Francisco.

“This is an extraordinary opportunity to grace one of the city’s most beautiful waterfront locations with two world-class, new-from-the-ground-up restaurants,” said Kuleto. “Each will provide both locals and visitors with signature San Francisco cuisine created by two of the industry’s most talented chefs in a setting that will be nothing short of breathtaking.”

The daily-changing menu at Waterbar — prepared under the day-to-day direction of Executive Chef Parke Ulrich, who has worked with Franz at Farallon for the past 10 years — will be drawn from a selection of market-driven, sustainable seafood from around the world and the freshest seasonal ingredients available. Reflecting the simple elegance of the great American and European seafood houses, Ulrich will create a sophisticated but readily accessible menu employing traditional Mediterranean cooking styles.

“Waterbar will be the perfect combination for San Francisco — fantastic seafood, incredible views, and mind-boggling decor — all created by a local, chef-driven team,” said Franz, renowned for his seafood cuisine at Farallon and, prior to that, his celebrated tenure as chef at Stars. “Parke and I have spent the past 10 years establishing strong partnerships with the foremost seafood purveyors on both coasts. Our goal for Waterbar is to capitalize on these relationships to present the finest and freshest seafood in straightforward, clean, elegant and delicious preparations.”

Waterbar serves as the latest expression of Pat Kuleto’s signature design, combining whimsical opulence with the inspired use of hand-crafted materials. Kuleto has created a breathtaking space featuring elements such as dramatic 19-foot floor-to-ceiling circular aquariums filled with an eye-catching array of fish and marine life from the Pacific Ocean, a hand-blown glass “caviar” chandelier, and an open kitchen that fills the main dining room with a lively — and deliciously aromatic — brasserie ambiance.

Waterbar is located at 399 The Embarcadero next to the well-known bow and arrow sculpture, Cupid’s Span. The restaurant will be open daily for lunch and dinner as well as offering continuous bar and patio service throughout the day. For more information, visit the Waterbar Web site at www.waterbarsf.com.

EPIC Roasthouse, a modern steakhouse, will offer exceptional cuisine from one of the country’s most celebrated chefs, decor by one of the most imaginative restaurant designers in the world, and magnificent bay and city views that until now have only been available to passers-by enjoying the city’s newly revived central Embarcadero waterfront.

“I have been eager for some time for the opportunity to return to San Francisco to cook every day,” said Chef Birnbaum, “and I can not imagine more appealing circumstances under which to reunite with my many friends and loyal customers in San Francisco.”

As chef and partner, Birnbaum will bring to EPIC Roasthouse his signature philosophy of honest cooking and the accumulated experience of an acclaimed 30-year career. Drawing on this lifetime of ideas and expertise, Birnbaum has created a menu of fun, inventive, contemporary interpretations of traditional roasthouse favorites, working his imaginative magic on chops, steaks, fowl and seafood. Chef Birnbaum will meld old world cooking techniques with new ideas to provide diners with the unique and inspired dining experiences for which he has been heralded throughout his career. EPIC Roasthouse will also be home to Quiver Bar, an intimate upstairs bar and lounge, with panoramic views of the city, the Ferry Building and the bay.

Kuleto’s decor at EPIC Roasthouse emphasizes bold industrial elements, handsome furniture, and striking colors. The two-story restaurant opens to a chef’s table with direct views into the exhibition kitchen, where Birnbaum will preside over a custom-built wood-fired metal hearth and a wood burning oven. Signature Kuleto touches abound — from Edison light bulbs, metal castors and rivets to the use of reclaimed gears fashioned into modern light fixtures — enlivening the industrial feel of the space with Kuleto’s hallmark visual opulence. Dark overstuffed leather smoking chairs, plush leather banquettes and a mixture of stone and reclaimed mahogany wood table tops combine to create a distinct, modern roasthouse ambiance.

EPIC Roasthouse is located at 369 The Embarcadero next to the well-known bow and arrow sculpture, Cupid’s Span. The restaurant will be open daily for lunch and dinner as well as offering continuous bar and patio service throughout the day. For more information, please visit www.epicroasthousesf.com

Waterbar and EPIC Roasthouse share a 5,600-square-foot outdoor patio with dramatic views of the waterfront, the Bay Bridge, Treasure Island and the city skyline, creating what will surely be seen as one of the city’s premier locations for al fresco dining and cocktails.

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Media contact: Katya Sorokko or Sian Parry, Glodow Nead Communications, (415) 394-6500.