As San Francisco burned following the earthquake of April 18, 1906, firemen pumped saltwater a full mile from Fisherman’s Wharf to the corner of Jackson and Hotaling to save just one building.
A warehouse built in 1866, the structure itself wasn’t anything spectacular. It’s what was inside that mattered. Whiskey. Three thousand barrels of the stuff. The Hotaling Building happened to house the largest repository of whiskey on the West Coast!
“If, as they say, God spanked the town for being over-frisky,
Why did He burn His churches down, and spare Hotaling’s whiskey?”
— Charles K. Field, 1906
Today something just as desired is kept within the walls of the Hotaling Building at 455 Jackson Street: the clothes and accessories collections of French designer Isabel Marant.
Last week the 2,300 square foot shop finally opened its doors, featuring not only the main Isabel Marant collection but also the designer’s lower-priced Etoile line. It’s only the third such store in the United States.
The gallery-like space, designed by Franklin Azzi Architecture, perfectly maintains the details of the historic brick structure while adding fresh, modern details — pristine white panels, sleek iron rods, fluorescent tube lights, matte off-white walls, Pierre de Paris stone and poured concrete.
Browsing the store you’ll also find unique sculptural and artistic objects — that is, if you can take your eyes off the fabulous clothes and shoes.
As the most significant of the pre-1906 structures on Jackson, the Hotaling Building is truly the heart and soul of the neighborhood. What does it say, then, that it now houses one of the world’s chicest fashion brands? And just two blocks from The Battery?
Things in Jackson Square just got a lot more interesting.
455 Jackson Street, CA 94111 San Francisco
Telephone: +1 415 781 0113
Hours: Mon – Sat : 11AM – 7PM
Interior Photos: Courtesy of Isabel Marant; Instagram; Damion Matthews
Natasha Poly Photo: Inez and Vinoodh