Phase 1 of the “Macy’s on Call” project recently launched — the product of an innovative new partnership between IBM and Macy’s that allows customers to interact in a virtual customer service environment.
The mobile app will be tested in 10 select Macy’s locations where five of the stores will attempt to make this the sole customer service contact available. Through this tool, customers can ask questions about product location and receive answers tailored to their inquiry.
Even Spanish-language services are available through IBM’s brainchild, Watson’s, a language translation program.
Source: luxury launches