Frédérique Constant, a relatively new Swiss watchmaker founded by Dutch entrepreneur Peter Stas and his wife Aletta Bax, announced they are partnering with Gwyneth Paltrow to be the brand’s new global Charity Ambassador, supporting educational projects of the Donors Choose organization.
The family-owned firm focuses on producing luxury mechanical wristwatches at reasonable prices.
Since 2004 the company has donated to various charities, with $50 from each sale in the Ladies Collection going to organiations such as International Children Heart’s Foundation and the Global Gift Gala. As the brand’s ambassador, Gwyneth Paltrow will be lending her support to the educational projects of the Donors Choose organization.
Through DonorChoose.org, more than 2 million people have already donated almost $400 million to provide books, school art supplies, technology, field trips and many other resources to children in need.