Gucci has announce that it is extending its relationship with Charlotte Casiraghi, who will be the protagonist of the House’s new “Forever Now” advertising campaign series conceived by Creative Director Frida Giannini in collaboration with Ms. Casiraghi.
Over the course of the next two years the new campaign will see Charlotte Casiraghi portrayed by four of the world’s most respected fashion and portrait photographers in a series of sittings celebrating the House’s renowned icons.
The first portraits tell the story of Gucci’s signature green and red stripe through the lens of Peter Lindbergh. Shot against the backdrop of a stable, the intimate photographs of Ms. Casiraghi evoke founder Guccio Gucci’s fascination with the art of riding. It was Guccio Gucci who appropriated the green and red stripe from the canvas girth strap of the horse’s saddle. In the Fifties he first applied these colors to the trim and detailing of luggage and travel trunks, since then the stripe with its unmistakable colors has become an immediate visual reference to the House of Gucci.
Casiraghi, the granddaughter of actress Grace Kelly (Princess Grace of Monaco) said: “There was a great synergy while working with Frida and her team to elaborate this unique collaboration with Gucci and we all really had the same desire to make it something special and creative.”
The new “Forever Now” campaign will appear worldwide from March 7th, 2012, running in newspapers and fashion and lifestyle magazines complementing the House’s seasonal fashion campaigns.