Gucci at TED2010

salma hayek, mariane pearl
Salma Hayek and Mariane Pearl

For the second year in a row, Gucci was invited to participate in the highly anticipated TED Conference in Long Beach, California. On February 12, 2010, Gucci hosted a private breakfast at the Westin Long Beach dedicated to the influential genres of documentary filmmaking and journalism.

Gucci invited Mariane Pearl, philanthropic adviser Trevor Neilson and journalist Michael Massing to lead the discussion on how filmmaking and journalism can help promote tolerance, hope and progress. Beth Janson, Artistic Director of Tribeca Film Institute, moderated the conversation curated by Gucci which focused on the question – “Can we spread hope as others spread fear?

Daniella Vitale (Gucci America President), Trevor Neilson, Mariane Pearl, Michael Massing

This topic is relevant to the ongoing message of the Gucci Tribeca Documentary Fund, a film funding program that Gucci initiated with Tribeca Film Institute in 2008, which aims to underscore how documentary film’s coverage of current issues has both the power to bring awareness to important subjects and in doing so to also bring about positive change.

Trevor Neilson
Trevor Neilson

Trevor Neilson has advised a number of the world’s leading philanthropists including Bill Gates, President Bill Clinton, Bono and Sir Richard Branson. He is the President of Global Philanthropy Group, a member of the Council on Foreign Relations and the Clinton Global Initiative, and serves on the advisory boards of the Genocide Intervention Network, Global Action for Children and the Desmond Tutu Peace Foundation.

mariane pearl
Michael Massing and Mariane Pearl

Michael Massing is a journalist and a former executive editor of the Columbia Journalism Review. He is co-founder of the Committee to Protect Journalists and a frequent contributor to The New York Review of Books.


Mariane Pearl’s memoir, “A Mighty Heart,” celebrates the values of humanism and dignity while offering a detailed account of the search for her husband that was conducted in Pakistan. Her second book, “In Search of Hope,” is a collection of profiles of extraordinary women from around the world. She will serve on the selection committee for the 2010 Gucci Tribeca Documentary Fund.

Mariane Pearl and Daniella Vitale (President of Gucci America)
Robert Polet (Gucci Group CEO) and Peter Diamandis, Founder and Chairman of XPRIZE
A Guest with Actress Maggie Grace (right)

Guests at the breakfast included Yann Arthus-Bertrand, Eve Blossom, Sharmeen Obaid Chinoy, Jared Cohen, Peter Diamandis, Tom Florio, Dede Gardner, Maggie Grace, Francois-Henri Pinault with wife Salma Hayek, Zem Joaquin, Michael Massing, Marissa Mayer, Mark Pincus, Ali Pincus, Robert Polet, Deborah Scranton, and Robert Triefus, among others.

Zem Joaquin said that “The breakfast provided invigorating conversation about the future of media and the necessity for film, but even more so for the need for film to be supported by other media in order to create authentic change.”

“A number of people mentioned that this was by far the most stylish TED gathering,” she added, “but it was in no way devoid of substance.”

Alexander Jutkowitz
Susan Chokachi and Peter Diamandis
Robert Lance Triefus (Gucci’s Worldwide Marketing Director,) and Peter Diamandis

Photos: Tiffany Rose Photography