Inside Fendi’s New San Francisco Boutique

Fendi recently provided a preview of its new boutique at 195 Grant Avenue in San Francisco with an intimate luncheon at the store hosted by Allison Speer.

Fendi at 195 Grant Avenue, San FranciscoPhoto: Drew Altizer Photography
Fendi at 195 Grant Avenue, San Francisco.

Photo: Drew Altizer Photography

To celebrate the boutique’s opening, and shop from the newest Fendi collection, were Sloan Barnett, Alison Pincus, Dr. Carolyn Chang, Lydia Shorenstein, Yurie Pascarella, OJ Shansby, Barbara Brown, Chrisa Pappas, Chris Lyons, Sonya Molodetskaya, Farah Makras, Cecilia Harris, Lisa Zabelle, and Deepa Pakianathan.

The luncheon was catered by Taste, and ended with a gorgeous dessert of raspberry panna cotta with Italian rose jewels, creme fraiche and edible petals, with colors that Executive Pastry Chef Rick Griggs selected to match the scheme of the boutique.

I ❤️pink! #fendi #fendisf #pink #ilovepink

A post shared by Alison Gelb Pincus (@alisonpincus) on

Showing its support of San Francisco’s cultural scene, Fendi will be sponsoring one of the SFMOMA’s most important annual fundraisers, the Fog Design + Art Fair 2018, which opens with a preview gala in January.

Allison Speer announced that Abigail Turin and husband Jonathan Gans will be Honorary Chairs for the event, while culinary legend Alice Waters will be the Innovator Chair.

Fendi at 195 Grant Avenue, San Francisco<div class="photoby">Photo: Courtesy of Fendi</div>
Fendi at 195 Grant Avenue, San Francisco

Photo: Courtesy of Fendi

The exterior of the new boutique (bordering Maiden Lane on Grant Avenue), features an all window façade and special suspended displays providing a full view of the store and Fendi collections from the outside, and lots of natural light inside.

Fendi at 195 Grant Avenue, San FranciscoPhoto: Drew Altizer Photography
Fendi at 195 Grant Avenue, San Francisco.

Photo: Drew Altizer Photography

The interior design features a mix of vintage and bespoke pieces, including a sofa by Jasper Morrison, 1920s style vintage armchairs, and Thierry Lemaire’s wonderful ‘Twist Console’ table.

There’s a great selection of pieces from “The Happy Room,” by Italian designer Cristina Celestino, who collaborated with Fendi on the design of a VIP Room on the lower level. Her pieces include a low table featuring a marble inlay on the top and a base made like the closing of an earring.

Fendi at 195 Grant Avenue, San FranciscoPhoto: Drew Altizer Photography
Fendi at 195 Grant Avenue, San Francisco

Photo: Drew Altizer Photography

The men’s area on the lower floor, with brown lacquered finishes, dark grey metal mesh and dark brown parquet, is decorated with a carpet of a beautiful rich blue. It’s one of the best places for menswear in the City.

See photos from the event below!

Allison Speer and Alison PincusPhoto: Drew Altizer Photography
Allison Speer and Alison Pincus

Photo: Drew Altizer Photography

@fendi opening day lunch! ????

A post shared by allisonspeerpr (@allisonspeerpr) on

Barbara Brown and Yurie PascarellaPhoto: Drew Altizer Photography
Barbara Brown and Yurie Pascarella

Photo: Drew Altizer Photography
Sloan BarnettPhoto: Drew Altizer Photography
Sloan Barnett

Photo: Drew Altizer Photography
Dr. Carolyn ChangPhoto: Drew Altizer Photography
Dr. Carolyn Chang

Photo: Drew Altizer Photography

Good Morning @fendi San Francisco, and Welcome. #aspr #fendisf #fendi #ladieslunch

A post shared by Trinity Starr White (@trinitywhite42) on

Farah MakrasPhoto: Drew Altizer Photography
Farah Makras

Photo: Drew Altizer Photography

White peonies and Fendi…how could you go wrong? #fendisf #whitepeonies thank you @allisonspeerpr @fendi @tastecateringsf

A post shared by Flowers Claire Marie (@clairemarieflowers) on

Sonya Molodetskaya Photo: Drew Altizer Photography
Sonya Molodetskaya

Photo: Drew Altizer Photography
OJ Shansby, Allison Speer and Lydia ShorensteinPhoto: Drew Altizer Photography
OJ Shansby, Allison Speer and Lydia Shorenstein

Photo: Drew Altizer Photography
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