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Eric Cohler’s New Book Celebrated in San Francisco

Eric Cohler’s New Book Celebrated in San Francisco

Eric Cohler's New Book Celebrated in San Francisco | SFLUXE

Sabrina Buell, Matt Cohler, Alison Pincus, Eric Cohler

Sabrina Buell, Matt Cohler, Alison Pincus, Eric Cohler

I recently had the pleasure of meeting designer Eric Cohler at the signing for his first book, “Cohler on Design,” a beautiful monograph that features some of his best projects, and where he shares insights on how to collect pieces over time and integrate them into your home.

The book party was held at Hudson Grace, the new Pacific Heights boutique that carries the most perfectly curated assortment of home, tabletop and entertaining accessories. Since opening in 2012 it has quickly become one of the most popular destination for design enthusiasts in San Francisco.

Trevor Traina, Allison Speer – Priscilla Chan, Matt Cohler and Arielle Zuckerberg

Store owners Monelle Totah and Gary McNatton, with Cohler’s friends Alison Pincus, Sabrina Buell and Allison Speer, along with his brother, Matt Cohler (a general partner at Benchmark), brought together a fabulous group of people, ranging from interior design fans to fashionistas to tech entrepreneurs.

Among those who came to see Cohler was Dr. Priscilla Chan, who may be looking for design ideas after purchasing a home in San Francisco’s charming Dolores Heights last year with husband Mark Zuckerberg (a fact that kept neighbors, bloggers, realtors, designers and other gossip-bees buzzing for weeks.) I also spotted Jeremy Stoppelman and girlfriend Zoey Stafford, founder Nirav Tolia, founder Trevor Traina, healthy living expert Sloan Barnett (in one of the most chic cocktail dresses ever), art expert Dorka Keehn, media consultant and investor Nina Stanford (who told me about the exciting new fashion site,, filmmaker Tiffany Shlain, commercial interior designer Michael Bodziner, real estate developer Regina Callan, and a TRI triumvirate of Malin Giddings, Max Armour and Joel Goodrich.

Brothers Eric Cohler and Matt Cohler – Eric signs his book for Priscilla Chan

Though based in New York, Cohler has developed an impressive clientele in the Bay Area, largely comprised of Silicon Valley business leaders and tastemakers — names you’d undoubtedly recognize were he to disclose them (a model of discretion and professionalism, he doesn’t name names.) But I first began hearing about him in September 2011, around the time he was opening his West Coast office, and working on a project for a prominent family, one of many to follow. The great thing about his book, however, is that it provides ideas that work just as well for the general reader as for the tech elite.

nirav tolia

Alison Pincus with Founders Sarah Leary and Nirav Tolia

Alison Pincus, co-founder of One Kings Lane, has long been a fan of his work. In fact, her site recently recommended “Cohler on Design” to its readers, noting that “the book, and Cohler’s philosophy, is less about conforming to design tenets and more about finding a process that works for you and creating a space that you are proud to call home.”

eric cohler

Cohler created this room in 2008 in honor of his dad, calling it “an ode to him and his strength.” Photo: Peter Margonelli

With the sort of tips and tricks that make a design book a joy read, and the lush photography that makes it indispensable, “Cohler on Design” is a volume you really should add to your library soon.

jeremy stoppelman, zoey stafford

Zoey Stafford, Jeremy Stoppelman, Allison Speer, Alison Pincus

Jeremy Stoppelman, Zoey Stafford – Monelle Totah, Barbara Brown

Monelle Totah, Scot Meacham Wood, Drew Poling – Sloan Barnett, Dorka Keehn

George Revel, Rebecca Miller – Store Designer Michael Bodziner, Damion Matthews

Sabrina Buell, Katie Traina – Jocelyn Sandler, Amy Fierstein, Nina Stanford

Max Armour, Belind Getler – Susan Greenleaf, Claudia Ceniceros

Kristen Evans, Susan Greenleaf – Allison Bloom, Tiffany Shlain, Emily Mughannam

Eva Modena, Joy Rebling – Maura Lasater, Erin Grody

Monelle Totah, Lee Gregory – Sara Ledterman, Eric Cohler, Gene Ogden

Further Information
Buy the Book: “Cohler on Design” [] Shop at Hudson Grace: 3350 Sacramento Street, San Francisco []