De Beers Opens on Post Street

The De Beers Group opened its seventh North American store in San Francisco last week.

The latest store in De Beers’ growing roster of North American locations (including doors in Dallas, Houston, Las Vegas, New York and Beverly Hills) is located at 185 Post Street in Union Square.

Its huge interior features open spaces, ebony walls, etched-glass paneling and a VIP room for private presentations.

The opening brought out San Francisco’s A-list aficionados of all things sparkly, including Melanie Ellison, Maria Manetti Farrow, and Jennifer Seibel, among others.

Sobia Shaikh‘s eyes glimmer as she gazes at De Beers diamonds.

Dede Wilsey chats with Beatrix Seidenberg. Women’s Wear Daily observed that Mrs. Wilsey “dazzled with golf ball-size rocks on her ears, fingers, wrists and decolletage. ‘And these are just my casual diamonds,’ she said.”

Danielle Steel‘s eldest daughter, Beatrix Seidenberg, was truly regal in a gorgeous Fred Leighton diamond tiara.

Melissa Barber, Patrick Barber, Lindsay Bolton

Alyson Jackson, Chris Bass

Diane Chapman Kelly (in Roland Mouret)

Fred Moll and Allison Speer

John Traina, Trevor Traina

Noosheen Hashemi with Melanie Ellison, who wore a sapphire and diamond necklace designed by her husband, Oracle founder Larry Ellison. She told Women’s Wear Daily that she prefers vintage costume jewelry for everyday. “I’ve been finding old pieces by Elsa Schiaparelli and Chanel. I enjoy wearing serious diamonds, but vintage and estate jewelry has such character and a sense of fun.”

Jeana Toney, John Buchanan