Claiborne Swanson’s American Beauty

BY Damion Matthews - May 14, 2012

James Frank, Claiborne Swanson Frank, Elizabeth Swanson, Clarke Swanson

“Ah! Vanitas Vanitatum! Which of us is happy in this world? Which of us has his desire or, having it, is satisfied?” The famous last lines of Thackeray’s masterpiece, “Vanity Fair” are not often answerable – but I recently spoke to a young woman who actually exuded such rare contentment. Claiborne Swanson Frank.

claiborne swanson
claiborne swanson frank

Elizabeth Swanson, Veronica Swanson Beard, Claiborne Swanson Frank, Alexis Traina -Lauren Santo Domingo, Claiborne Swanson Frank, Veronica Swanson Beard

“I feel like I’m living my dream,” Swanson Frank said, when we chatted at a recent party in Pacific Heights celebrating the publication of her first book. Published by Assouline, “American Beauty,” is a portfolio of photographs she has taken over the past few years. Surrounded by her family, friends and well-wishers, she was the absolute image of happiness, with an easy warmth and radiant smile that drew everyone in the room to her. And after reading her book, one isn’t surprised she’s so pleased by her accomplishment – it’s gorgeous!

lauren santo domingo
Claiborne Swanson Frank, Lauren Santo Domingo, Vanessa Getty

Moda Operandi, founded by Claiborne’s dear friend in New York, Lauren Santo Domingo, was the host of the party. And in speaking to Ashley Bryan, the company’s Chief Marketing Officer, I was pleased to hear how much progress it has made since I was first introduced to them last October — it has shown a quick growth that should be capturing the nervous attention of luxury behemoths like netaporter.com and gilt.com!

Moda Operandi’s Ashley Bryan and Roopal Patel with Vogue’s Lauren Howell

Lauren Santo Domingo, incidentally, is featured in one of the books most strikingly beautiful images — she’s one of several young women in the book poised to be known among the truly outstanding women of our era, if they are not already. Women like Google’s Marissa Mayer, CNN’s Alina Cho and Erin Burnett, Barneys’ Amanda Brooks, philanthropists Vanessa Getty and Lauren Bush Lauren, Modewalk.com’s Indre Rockefeller, designer Erin Fetherston, and Claiborne’s sisters Alexis Swanson Traina and Veronica Swanson Beard.

Mariam Naficy, Allison Speer, Alison Pincus, Claudia Ceniceros

You can see a preview of “American Beauty” and buy copies at Assouline.com.

claiborne swanson
claiborne swanson frank

Allison Speer, Jacqueline Sacks – Mariam Naficy, Lara Deam, Alison Pincus

claiborne swanson
claiborne swanson frank

Indre Rockefeller, Justin Rockefeller – Jorge Maumer, Victoria Yeager

claiborne swanson
claiborne swanson frank

Patrick Devlin, Elizabeth Cordry, Brian Solon – Jocelyn Sandler, Brooke Read

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