This month Gucci is celebrating its esteemed heritage by bringing its “Artisan Corner” presentation to San Francisco, the first stop in its American tour.
For the first time, this new unique event brings the craftsmanship of Gucci’s Florentine leather goods factory directly to its clientele. Throughout 2010, the House’s most skilled artisans are traveling around the world to select Gucci stores, where they will be stationed at custom-built workshops.
As they assemble some of Gucci’s most iconic handbags, like the stunning Bamboo bag or the New Pelham bag, customers can witness first-hand the meticulous attention to detail and superb craftsmanship that is involved in the production of every item in Gucci’s leather goods collection.
The Artisan Corner tour will stay open for two days at Gucci San Francisco on Stockton Street, April 19 and 20th, 2010. After leaving San Francisco it will move to Beverly Hills, followed by Chicago, and then its final destination will be at the Gucci 5th Avenue Flagship in New York on April 29, 2010.
The Artisan Corner will debut with a special in-store event for VIP clients and will stay open to allow for public viewing on April 19th, 2010 from 11:00 am – 2:00 pm, 3:00 pm – 6:00 pm, and April 20th from 11:00 am – 5:00 pm.
Customers will be able to see craftsman as they hand-stitch handles, assemble bamboo tassels, prepare leather strips for woven stitching and hand emboss customer’s initials, offering a unique viewing of Gucci’s time honored traditions. In addition, each handbag will feature a special inside plaque embossed with the location and date of each event.
The Artisan Corner includes custom work tables, a sewing machine, a leather stand, and metal tools, as well as additional background materials which show the products’ evolution from mood board to sketches. An accompanying video display will show Gucci’s artisans at work over the years, also reflecting the fact that these skills are handed down through family generations.
Further Information: Gucci Artisan Corner [gucci.com]